Review of Building a Wellness Business That Lasts by Rick Stollmeyer

Building a Wellness Business That Lasts by Rick Stollmeyer is touted as the definitive guide for trainers, teachers, therapists and entrepreneurs. This book does the thinking for you. It’s a start to finish how to guide of beginning your own wellness business. The author has started his own company, along with starting a business for his wife and one for his son. He brings both the dos and don’ts to the discussion.

The book is broken into 6 parts from understanding the wellness industry to preparing yourself, conceiving, planning and launching your business. He also covers a chapter on staying well as a wellness entrepreneur. If you can’t take care of yourself you can’t take care of your clients.

Throughout the book are numerous opportunities to write out your plans, beginning with a zoom out skills section. Also covered are financial metrics, sustained profitability and value creation.

He covers really important business questions. Do you need a mentor? Who should be on your team? Do you need education, experience in the field or both? All these the author answers. Marketing is covered along with how to figure your price points. He leans into brain chemistry to give you the advantage in your business.

What will your role be? What is your passion for the long haul? The author goes into detail and is just as apt to share what works alongside what’s he’s seen that doesn’t work. If you’ve wondered about payment platforms and website development, he has you covered. Did you know that Facebook has two billion daily users? He’s done his research and tells you how to find business.

He ends the book with a chapter on staying well, “Starting and running one’s own business is like raising a child. Our heart and soul, hopes and dreams are interwoven with theirs. We feel great when they’re flourishing, worried when they’re challenged, and devastated when they’re not thriving.” Because of this, it’s important to make sure your cup is filled on a regular basis, including exercise, mindfulness, eating right, getting enough sleep, social connections and a spiritual practice. However, the author says another facet is to stay in love with your business.

If you’re thinking about starting a wellness business this is a top shelf practical book for you!

Thank you for reading my review of Building a Wellness Business That Lasts. To get your own copy of this book click here.

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