Review of Building a Wellness Business That Lasts by Rick Stollmeyer

Building a Wellness Business That Lasts by Rick Stollmeyer is touted as the definitive guide for trainers, teachers, therapists and entrepreneurs. This book does the thinking for you. It’s a start to finish how to guide of beginning your own wellness business. The author has started his own company, along with starting a business for his wife and one for his son. He brings both the dos and don’ts to the discussion.

The book is broken into 6 parts from understanding the wellness industry to preparing yourself, conceiving, planning and launching your business. He also covers a chapter on staying well as a wellness entrepreneur. If you can’t take care of yourself you can’t take care of your clients.

Throughout the book are numerous opportunities to write out your plans, beginning with a zoom out skills section. Also covered are financial metrics, sustained profitability and value creation.

He covers really important business questions. Do you need a mentor? Who should be on your team? Do you need education, experience in the field or both? All these the author answers. Marketing is covered along with how to figure your price points. He leans into brain chemistry to give you the advantage in your business.

What will your role be? What is your passion for the long haul? The author goes into detail and is just as apt to share what works alongside what’s he’s seen that doesn’t work. If you’ve wondered about payment platforms and website development, he has you covered. Did you know that Facebook has two billion daily users? He’s done his research and tells you how to find business.

He ends the book with a chapter on staying well, “Starting and running one’s own business is like raising a child. Our heart and soul, hopes and dreams are interwoven with theirs. We feel great when they’re flourishing, worried when they’re challenged, and devastated when they’re not thriving.” Because of this, it’s important to make sure your cup is filled on a regular basis, including exercise, mindfulness, eating right, getting enough sleep, social connections and a spiritual practice. However, the author says another facet is to stay in love with your business.

If you’re thinking about starting a wellness business this is a top shelf practical book for you!


Thank you for reading my review of Building a Wellness Business That Lasts. To get your own copy of this book click here.

Want to read another book review? Try The Coaching Habit.

About the Take Courage Coaching Book Club

Join our live book club webinars where you can earn 1 NBHWC-approved CE’s monthly, to learn more click here: TCCU Book Club


About the Author: Kendy Anderson

Kendy lives in northern California with her husband and daughters. The mother of six children—some grown, twin daughters still at home—and a grandmother to five, she raises poultry, enjoys scrapbooking, sewing and gardening, and loves to read. She lives with several pain-producing conditions but hates to miss out because of pain, so she loves coping strategies—choices she makes daily that have her back to “doing life,” rather than being a spectator or withdrawing completely. After being coached for her own pain, she made the decision to take coach training. As a TCC®U- and Nationally-certified coach, she helps clients learn pain management skills and return to happy and productive lives. She wholeheartedly believes it is possible to change your perception about pain.

Keep up to date with TCC’s blog.